The Smokefree Alliance have developed a new draft Tobacco Control Strategy for 2012-2018.
The Plan focuses on 4 key areas:
- Reducing the number of young people take up smoking
- Very few 12 and 13 year olds smoke (ie only about 1 in 100) but smoking rates increase significantly after this age such that one in four 16 year old girls and one in seven 16 year old boys smoke. Three quarters of young people who smoke live with at least one regular smoker in their household. Many young people live within families where smoking has been the norm for many generations. School based interventions are having some impact, but a comprehensive approach is required to de-normalise smoking, change beliefs and promote the positive benefits of not smoking.
- Getting more people to successfully quit smoking
- Two out of every three smokers say that they want to quit and three quarters of them will have tried to stop at some time. Most people need support to make a successful quit attempt and they also need Smoking Cessation Services to be accessible at a time and place to suit them. Everyone is different in the type and amount of support they require to quit and our services have become increasingly flexible to accommodate varying needs.
- Increasing the number of local smokefree environments
- The Smokefree Regulations introduced in July 2007 have led to a huge reduction in the exposure to second hand smoke in pubs, clubs, cafes, shops, offices and other workplaces. Many children are still however exposed to second hand smoke in the home, in cars and in other areas such as playgrounds. More can be done to encourage people to make these environments smoke free. An additional benefit of not smoking in the home would be to reduce house fires â€“ cigarettes are the greatest cause of house fires in England being responsible for over 100 deaths and 1000 injuries per year.
- Reducing the availability and demand for illicit tobacco
- The ready supply of cheap smuggled or counterfeit cigarettes and hand rolling tobacco in the area makes it easier for young people to take up smoking and smoke more often. Its widespread availability in poorer areas encourages adults to smoke more and be less likely to quit. Illicit tobacco is also associated with crime and has a damaging effect on genuine local retailers.